Answer: maximize the impact of the cost of marketing
Explanation:
The target market is a particular group of consumers that the advertisement of a product or service is typically aimed at.
Businesses adopt and identify target markets for their products to maximize the impact of the cost of marketing. When the target market for a product or service has been known by a company, the business can find the most efficient and effective strategy to advertise their product. This will help in the minimization of cost of marketing.
