Answer:
Late Majority.
Explanation:
The adoption of a product by consumers is divided into five categories, namely, innovators, early adopters, early majority, late majority, and laggards. Such customers are known as adopters who adopt to new technology differently. The category of adopters was proposed by Everett Rogers in 1962.
In the given scenario, Emy exemplifies Late majority adopter.
Late Majority adopters are those adopters who adopts new innovation or technology after observing that the product has been adopted fruitfully by the majority of society. They rank on the second last position of the adopters. They are more skeptical to the product before adopting it. So, Emy fits the late majority category of adopters as she is skeptical about the fancy device shown by her friend.
