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BMW is ________ the customer experience when it offers 500 side-mirror combinations, 1,300 front bumper combinations, and 9,000 center-console combinations and provides new buyers a video link to watch their car being "born" while waiting for delivery.

Respuesta :

ogorwyne

Answer:

Personalizing

Explanation:

By making such offers while customers are waiting for delivery, BMW is personalizing the customer experience.

When we say Personalizing the customer experience we are talking about making designs or producing services and products that meets the customer's requirements individually

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