In a failed attempt at extending its brand to a new product line, Bic introduced a line of disposable underwear. To the extent that this brand extension adversely affected consumers' perceptions about its current product lines, this could lead to _________.

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20-04-2020
Business

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In a failed attempt at extending its brand to a new product line, Bic introduced a line of disposable underwear. To the extent that this brand extension adversely affected consumers' perceptions about its current product lines, this could lead to _________.

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Ritmeks Ritmeks · Answer 1 · 2020-04-21T03:50:41+02:00

Answer:

Brand dilution

Explanation:

Brand dilution can be referred to as the reduction in the value of a particular brand.

Common causes of brand dilution include:

- Expanding into new market segments without careful consideration of how much value such product will add to the brand.

- Production of products that are not up to standards with the previously produced ones, this inconsistency could lead to loss of customers trust in the brand.