Grant’s manager just told his team about this year’s contest, the winner of which will receive an all-expense paid trip to Taiwan. Grant does not like to travel to places where he can’t speak the language, so he is not very enthusiastic. This reward has a high valence for Grant.
O True
O False

The Expectancy Theory was formed by Victor Vroom in the year 1964. This theory stipulates that for a worker to be motivated to participate in a task, it would be a result of how motivated he is. The satisfaction derived from the reward is known as the valence. The employee must attach a high level of importance to the reward for it to be classified as having a high valence.

In the case of Grant, in the above scenario, the motivating factor or valence needed for him to participate in the years contest and emerge a winner is an all-expense paid trip to Taiwan. Unfortunately, this reward does not have a high valence for Grant because he does not like to go to countries where he cannot speak the language. Therefore, he is not enthusiastic about the reward.