1. Social psychology-focuses on the power of the situation and examines how we think about, influence, and
to one another in certain conditions.
2. Attribution theory-explain behavior by crediting it to stable, enduring,
- also known as
their disposition- or the
at hand.
3. Fundamental attribution error-tendency for observers when analyzing another's behavior to
the impact of the situation and to
the impact of the personal disposition.
4. Central route persuasion-involves calling on basic thinking and
to convince people
5. Peripheral route persuasion-influences people by way of incidental cues, like a speaker's physical
or personal relatability
6. Foot-in-the door phenomenon- tendency for people to more readily comply with a
request after
they've first agreed to
more innocuous requests
7. Cognitive dissonance--
between what we do and who we think we are