Answer:
The correct answer is letter "D": conjoint analysis.
Explanation:
Conjoint analysis is a statistical technique used to find out what are the factors that motivate consumers to make trade-offs at the moment of selecting goods or services. Those factors tend to be related to products' features, functions, and benefits. After individuals took a decision, several numerical calculations are made to show ratios that give an idea of how others are likely to react under similar scenarios in front of similar products.
