Answer:
D. Brand
Explanation:
A brand is a method used in identifying one's business. It is the use of identifying symbols, marks, logo, names and so on, that a company uses to differentiate their products from others. The process of having a brand is branding. Branding is a marketing technique in which a company creates symbols, marks, logo, names and so on that can be easily identified as belonging to a specific organization. In this case, if XYZ can create a brand, they'd able to sell product at premium prices.
