There are different ways to sell a product. Product mix width refers to the number of different product lines the company carries.
The width of the product mix is simply known as the quantity or how many product lines a particular company carries.
Example:- Mara plc markets a fairly wide product mix that is made up of many product lines including; food, household, cleaning , mechanical, cosmetics etc.
A lot of businesses often use three dimensions to show their product mixes. They are width, depth, and consistency.
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