Answer:
Geographic and demographic information
Explanation:
Geographic information in this case, means the Prizim is using the variables or information which has to do with Cities in the same bracket or characteristics of New York, hence, the comparison in Sao Paulo, London and Tokyo.
Also, Prizim is using demographic variables or information such as education and level of income, hence, similarity with the MBAs in the aforementioned cities than, the MBAs' neighbors with less education and wealth.
