Since Yolanda used __________ to analyze what her customers buy together during a single store visit, she knows to place facial tissues by the cold medicine and Wonder bread by the Skippy Peanut Butter.

A. market basket analysis
B. computer analysis
C. merchandising analysis
D. allotment analysis
E. location analysis

Respuesta :

Answer:

A. Market Basket Analysis.

Explanation:

Since Yolanda used market basket analysis to analyze what her customers buy together during a single store visit, she knows to place facial tissues by the cold medicine and Wonder bread by the Skippy Peanut Butter.

Market basket analysis is a modelling technique also known as frequent item-set mining or association analysis where we evaluate the purchases which routinely occur together. For example, people who buy peanut butter also purchased bread and normal butter as well. In this way, markers can plan what products should be placed on the same shelf or near to those shelves indie a store or what recommendations should be given to online buyers.

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