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Bruce is very frustrated. He trying to make copies of a handout for his 9:30 principles of marketing class and the copier is jammed. The copier is always jammed. He has complained to the purchasing agent several times, asking them to get a copier that works. Bruce is performing the buying center role of _________?

Select one:
a. User
b. Influencer Incorrect
c. Buyer
d. Decider
e. Gatekeeper

Respuesta :

segehood

Answer:

A. USER

Explanation:

Buying center can be defined as a group of individuals within an organization or family that makes decisions about substantial purchases. There are 5 main roles of the buying center, we have:

1. Users

2. Buyers

3. Influencers

4. Deciders

5. Gatekeepers

are the ones that uses the products, initiate purchase process, generate purchase spec, and evaluate product performance after the purchase.

Bruce belongs to this category as he's the one using the copier and finding out it's always jammed.

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