Answer: HORTATORY
Explanation: Hortatory in simple terms, refers to the giving of advice; encouraging. Hortatory can be traced to Latin hortari, meaning "to urge".
Hortatory policy tools are very important in Government because they tend to persuade and urge citizens to act on their values. This is a very positive form of encouragement because it uses persuasive methods as against autocratic methods and citizens feel the need to act on their values.