Answer:
B. TARGET CUSTOMERS
Explanation:
Target customers are a group of customers from the overall market in which a firm wishes to reach with their marketing strategies and efforts.
When Manufacturers targets areas they want to place their product in, they usually look at for where the target customers or markets expects to find the product in.
This is because the manufacturers would not want to place the products far away from the target customers reach.
Answer:
The correct answer is letter "B": target customers.
Explanation:
Target customers represent the sector of the market a company drives its efforts to. After a segmentation, companies decide the type of consumers they will attempt to reach according to the resources the firm has. By segmenting the market the firm can specialize its processes to provide a product that batter matches its target customers' needs.
