Rap star Xzibit has signed an endorsement deal with athletic footwear manufacturer Dada to produce shoes. The line named "Pimp Your Kicks," alluding to Xzibit's role as host of the MTV show Pimp My Ride, became available in late 2005. Dada hopes Xzibit will act as a(n) _____ and influence consumers to buy the shoes.

Respuesta :

Answer:

The correct answer is letter "A": opinion leader.

Explanation:

An opinion leader is a person that within a specific group has major influence because of the expert status obtained and because that individual represents a trustworthy source. Opinion leaders tend to be charismatic, well-known, and work as a representative of the group. Besides, opinion leaders must have deep knowledge of the matter that surrounds the group.

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