Answer:
The correct answer is letter "C": pricing based on transaction characteristics.
Explanation:
Pricing based on transaction characteristics refers to setting the price of goods and services provided based on the different features of those products. That situation implies having products offered at a higher price than others because of the special characteristics of the ones that are more expensive.
In Starbucks' case, the place where the coffee beans are grown determine the quality of the beans. Thus, the more special the bean is, the more expensive the coffee served will be.
