Answer:
No option contained the three main approaches, but option C contained at least 2.
C) consumer-oriented research and target-market research competitive analysis, industry research and consumer research
Explanation:
The three primary communications research approaches are:
- Product-specific research
: goal is to identify the key product characteristics that can help increase consumer satisfaction and total sales.
- Consumer-oriented research
: goal is to identify what needs will the product satisfy. it is divided into three categories: anthropological, sociological and psychological.
- Target-market research: has two main goals: identify the best market for our product and identify who will be target of our marketing campaign.
