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The CEO of Chyron Media has decided to enter the markets of emerging nations like China and Brazil. This means that the books, magazines, and websites published under the Chyron Media banner would be made available in these nations. Which of the following strategies does this scenario best illustrate?
1. functional strategy
2. business strategy
3. corporate strategy
4. divisional strategy

Respuesta :

This scenario best illustrate's "corporate strategy".

Answer: Option C

Explanation:

The institution's top clear strategy in hierarchy that determines the ultimate organizational priorities and objectives and how management strategies are to be accomplished is understood as "corporate strategy". Instances are like Horizontal integration, vertical integration and global marketing strategy, which implicates that when multinationals market launch a homogeneous commodity around the globe.

Its effectiveness depends on its being an

  • strong tool of assigning the capital of a corporation,
  • setting market standards and enhancing the leading position of an organization,
  • increasing shareholder value to something more than the amount of its physical assets.
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