Answer:
Part (A) Long-term strategy
Part (B) Short-term strategy
Explanation:
The reason is that long term strategy has benefits in long term for the company and is compulsory to develop because by doing so we keep our top management and recruitment better and we are able to offer packages that are market competitive. Furthermore, while developing relations with reps is short term strategy because their recruitment in our organization will generate small value for the company but the top management means a lot for the organization because it means a lot for the organization future.