Answer:
The options for this question are the following:
The correct answer is positioning based on product attributes
Explanation:
The attributes or benefits that will help us to correctly position our brand have to be relevant for consumers, otherwise, it will not help to create a brand positioning strategy. It is easy and logical, if our brand offers nothing different, consumers have no reason to choose it against other competitors. Finally, the brand, based on its promises made on its distinctive benefits, has to be able to deliver those benefits to consumers better than its competitors. If this does not happen, all the work invested will have been useless.
The positioning approach was the focus of Subaru's objective to focus on safety and handling is based on product attributes.
Product attributes are the dimensions that trace a product. They consider information that is tangible and intangible, subjective and objective. All of this information modifies shoppers to encounter, analyze, and choose products.
The attributes or benefits that will support us to correctly displace our name have to be applicable for consumers, other than, it will not support creating a brand setting strategy.
It is simple and formal, if our brand provides nothing assorted, consumers have no ground to choose it against other competitors.
Therefore, the product attributes were the positioning approaches that focus on safety and handling.
Learn more about the product attribute, refer to:
https://brainly.com/question/15170513
