During Evaluate segment attractiveness step of the stp process marketers ask whether the segment is identifiable.
The term STP stands for segmentation, Targeting and Positioning. It is an important concept that is being applied to the field of marketing. An association between the market and how a company competed in that market is made by this STP process.
The process that is involving in the segmentation of the market, targeting the audience who should be given high focus and then creating a perception of the key features and the benefits of a product in the mind of the customers refers to the whole STP process. There are many steps associated with the STP process in which during the step called Evaluate segment attractiveness marketers ask whether the segment is identifiable.
