when evaluating different alternatives for a Saturday night outing at fine restaurant, explain the difference between the universal set,the retrieval set, and the evoked set . From which set of alternatives will the consumer most likely choose the restaurant? Why​

Respuesta :

From the Universal Set of alternative the consumer is most likely choose the restaurant.

Explanation:

Evoked set refers to all the brands or stores that comes to a customers mind when he is thinking of making a purchase decision

Universal set refers to all the possible choices of brands or store available to the customers.

Retrieval Set refers to all the brand or store that a customer can recall at a particular moment of time.

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