Daniel is planning to start a mobile food business to cater to office workers. After conducting a small survey, he finds out that consumers prefer quick but healthy food options. He adjusts his menu to incorporate quick and healthy food alternatives.

Daniel is planning to start a mobile food business to cater to office workers. After conducting a small survey, he finds out that consumers prefer quick but healthy food options. He adjusts his menu to incorporate quick and healthy food alternatives. The busy professionals are Daniel's target market for his new restaurant. Target market in this context is the group on individuals Daniel intends to offer/sell his foods to. In business development, it is essential that one identifies those who will need his or her goods and services and tailor the goods or services to suit their taste. This necessary for the sustainability of the business. If there is no sufficient research on the target market, their preferences and needs, the new business may develop products and services that are not needed or satisfactory an this could lead to the business folding up. A target market is the group of people, potential customers that the developer of a product intends his or her product or services for.