Business-to-business (B2B) customer-based segmentation refers to dividing the market based on the characteristics of buyers.
Every business does segmentation process for making their products to move fast. Customer segmentation refers to the grouping of the customers based on certain specific characteristics which may be gender,age, spending habits and purchasing habits. Those customers who have common characteristics in buying a product can be grouped to form a segment.
For instance children prefers to buy chocolates and the chocolate manufacturing company segments the children of different age groups to sell different kinds of chocolates. In business to business customer-based segmentation refers to the process of segmenting the markets based on the buyer's characteristics.
