Answer:
The political-legal component of the marketing environment consists of laws that require firms to operate under competitive conditions and to protect consumer rights.
Explanation:
The political-legal environment is an aggregate of several determinants such as the contemporary political party in control, the extent of politicization of enterprise and business, the power of the prevailing government, administration strategies, contemporary constitutional structure, the common view towards the market, etc.
All these determinants will develop the political-legal environment in which the firm has to perform and battle. Business proprietors and administrators give familiar consideration to the political environment to estimate how administration activities will influence their company.
