Answer:
b. internal databases
Explanation:
Internal databases -
It refers to the combination of some data or information about the market and consumer from various sources is referred to as internal database .
The manager incharge can easily access this data and information .
This data is analysed and planning and plotting for the future is done regarding the performance of the company .
Internal data is capable to give a very strong competitive advantage .
Hence , from the given information of the question ,
The correct option is b. internal databases .
