Answer:
A. Customer relationship management
Explanation:
Customer relationship management -
It refers to the method to enable a smooth interaction of the potential customers with the company , is referred to as customer relationship management .
The method is used to maintain a good relations and connection with the customer , which is in turn beneficial of the company .
Where the company uses all the previous data and information of the customers , to have a better idea of the taste of the customer .
The uses of customer relationship management require the data like email , chat , telephone , marketing materials etc.
Hence , from the given information of the question ,
The correct option is A. Customer relationship management .
