Unilever discovered that people in emerging economies could not afford to buy standard sizes of toothpaste or shampoo, so Unilever started selling single-serve packets at very low prices. Later, Unilever discovered that the same approach worked in the United States and started also selling them there. This is an example of ________.a. reverse innovation.
b. ethnic sensitivity.
c. promotional flex.
d. unethical marketing practices.
e. glocalization.