A brand ________ is a useful means of graphically portraying a firm's branding strategy by displaying the number and nature of common and distinctive brand elements across the firm's products, revealing their explicit ordering?

Respuesta :

Answer:

product mix

Explanation:

The brand product mix, which may also be called product assortment or product portfolio, is a very much useful tool of most businesses that presents graphically, brands and products sold by a firm. Mostly, the firm's brands are represented in rows while the products in columns. This way all the products or brands offered by the business is shown.

ACCESS MORE
ACCESS MORE
ACCESS MORE
ACCESS MORE