Answer: False
Explanation:
High-valence in terms of psychology is defined as the natural attractiveness which is related to emotion of the person.It creates the feeling of positive valence where goodness concerned with any place, situation or event is induced.Information's impact in terms of feeling highly arousal after hearing it such as excited .
According to the question ,John does not see the reward as high valance.he does not like travelling and trip to the places that does not speak the same language.So ,this information does not give him excitement arousal .So, it is a low valence reward for him.
Thus, the statement in question is false.