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The management at Links Inc. is faced with a strike threat from union members over a dispute concerning working hours for employees. The disputing parties approach a neutral third party to ensure that the discussions between them are carried forward. The third party, however, has no formal power over union representatives or over management. Which of the following processes is best exemplified in the scenario?

A. Arbitration
B. Mediation
C. Conciliation
D. Picketing
E. Whistle blowing