To increase its revenue, Frankfin, an airline company, decides to promote well-known brands in its in-flight magazine. These brands would pay a fixed price to Frankfin to print their promotional messages in the magazine. As part of the promotional mix, the in-flight magazine is being used for _____.
Promotional mix in marketing consists of Advertising, Public relations, Sales promotion, and Personal selling. Here, advertising is done through the means of in-flight magazines by various big companies. Ads are published in the magazine to attract the attention of the passengers who travel through that airline company.
