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________ are the use of psychological, sociological, and anthropological factors to determine how the market is segmented by the propensity of groups within the market (and their reasons. to make a particular decision about a product, person, ideology, or otherwise hold an attitude or use a medium.

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alejogriggio

Answer:

Psychographics.

Explanation:

As the exercise describes, psychographics is a method which determines how the market is segmented by different groups within it. It's a qualitative methodology used to describe consumers on psychological attributes, like the exercise says: the reasons about making particular decisions about a product, a person, an ideology or otherwise hold an attitude or use a medium.

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