Answer: The planning process begins with two attributes:
- A mission statement : focuses on the current perspective of the organization, describes general way of their capacities, their approach to the client and their activities. Is a starting point for the elaboration of the strategic vision.
- A vision statement : The fact of arriving at a well-reasoned conclusion of the company's long-term direction drives administrators to study the current business in detail and to develop a clearer idea of whether it is change is necessary and how to do it within the next 5 to 10 years.
Explanation:
What do we want to become? VISION STATEMENT
What is our reason for being? MISSION STATEMENT
What are the costs? VISION STATEMENT
How much money can I make? VISION STATEMENT
What are the risks? VISION STATEMENT
What products do we offer at a profit? MISSION STATEMENT