A customer researches smartphones online on their computer on apple, they make an appointment online to meet with someone at the Genius bar at an Apple store; there they touch and feel as well as test out the features of the different iPhones while asking questions; the customer leaves and goes to a coffee shop, uses an iPad provided at the coffee shop, and orders a new iPhone to be shipped to their home; when the customer receives their iPhone, there are instructions included on how to set up their new iPhone; however when the customer runs into a snag, they use the Chat feature on the Apple website for help. This best describes which type of channel retailing?

Multichannel marketing combines traditional and digital marketing channels into a single unified marketing strategy. Companies interact with their customers through different channels that range from a brick and mortar retail store, a website, social media, traditional mail or courier shipping systems, etc.

The customer used Apple´s website (store, support), retail store, and ordered their phone be shipped by mail,