Recently, U.S. dairies, struggling to increase milk sales, tried to change the way adults thought about chocolate milk. The dairies wanted to __________ chocolate milk in the minds of adult consumers. segment differentiate explain promote reposition
To reposition is to change the image of a company or product in order to target a new or wider market. It is a marketing strategy intended to change the perception of a brand in the market. U.S. dairies tried to change the image/ conception of chocolate milk.
