Answer:
Internal marketing efforts.
Explanation:
The chain that links service firm profits with employee and customer satisfaction is service profit chain. - intangibility: cannot be seen, tasted, felt, heard or smelt before they're bought.
- Inseparability: services can't be separated from their providers.
- Variability: quality of services depends on who provides them and when, where and how.
- Perishability: services can't be stored for later use or sale.
5 links:
- Internal service quality
- Satisfied and productive service employees
- Greater service value
- Satisfied and loyal customers
- Healthy service profits and growth
