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17-09-2019
Business

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Customer relationship software allows bank service representatives to determine quickly which types of accounts, loans, and credit cards a customer currently has. With this information, the service representative can determine what other bank services that same customer could potentially enroll in or purchase. This growth strategy is known as?

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jepessoa jepessoa

20-09-2019

Answer:

The answer is: Product development strategy

Explanation:

A product development strategy takes place when a company decides to produce new product lines or expand existing lines, and then offer those "new products" to current or new markets.

In this case the bank uses the clients´ information to determine what other "new products" they can offer them. The bank is expanding its product lines and offering them to their existing customers.

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