Suppose we have data about customers at a grocery store. Variables:
Dependent variable: Money spent (in dollars)
Independent variables: Customer Segment: A or B DayType: Weekend or Weekday Suppose that there is a statistically significant interaction between the day type and customer segment with respect to money spent. What does this mean?
A. The impact of the day type (weekend or weekday) on average customer spending is different when comparing the two segments.
B. Average amount of money spent is higher on weekends than weekdays for Segment A, but lower for Segment B.
C. The average amount of money spent on weekends is different for Segment A and Segment B.