The belief underlying the segmentation approach is that the advantages people are seeking in consuming a given product are the basic reasons for the existence of true market segments. What is the belief underlying the segmentation approach?
1) Advantages people are seeking in consuming a given product are the basic reasons for the existence of true market segments.
2) The segmentation approach is based on demographic factors.
3) The segmentation approach is based on psychographic factors.
4) The segmentation approach is based on geographic factors.