Lands' End created an organization-wide data warehouse so all its employees could access organizational information. Lands' End soon found out that there could be 'too much of a good thing.' Many of its employees would not use the data warehouse because it was simply too big, too complicated, and had too much irrelevant information. Lands' End knew there was valuable information in its data warehouse, and it had to find a way for its employees to easily access the information. What was Lands' End solution?
1) Build a better, more efficient data warehouse
2) Build a data-driven website
3) Build a better, more efficient transactional database
4) Build a data mart