Suppose a survey is taken concerning car safety. According to the survey, people strongly desire safer cars and indicate they are willing to pay substantially more for safer cars. Using this information, one auto firm adds numerous safety features to its car, raising the price by several thousand dollars. Sales drop sharply, and the firm loses profits. What went wrong?
a. The firm misinterpreted the survey results.
b. The added safety features did not meet customers' expectations.
c. The price increase was too high for the added safety features.
d. There was a miscalculation in the demand for safer cars.