To turn the sale to Humongo Corporation into a straight rebuy, you would aim to make the purchasing process as smooth and efficient as possible by replicating the previous purchase without any modifications.
Product characteristics that might make this goal easier to accomplish include:
A) Standardized and easily replicable product features
B) Consistent product quality and reliability
C) Clear and transparent pricing structure
D) Minimal need for customization or adaptation
Choose the correct answer.
Buyer characteristics that might make it more difficult to accomplish a straight rebuy include:
A) High level of buyer resistance to change or new suppliers
B) Lack of trust or confidence in the new ownership or management
C) Complex procurement policies or procedures within the organization
D) Preference for exploring alternative options or renegotiating terms