Does DayTwo offer a differentiated product? Does it have competitors? What competitors are you most concerned about? Which of the target markets proposed in the case is most attractive? Why? Are there other target markets day two should consider? Should they start expanding globally or should they first focus on Israel? On the US? Given the preferred target market, what should DayTwo’s strategy and marketing programs be to win this target market? Be sure to devise a comprehensive plan that includes the four P's - product, promotion, place, and price. Do you have any other recommendations for DayTwo?