Consumer habits relative to viewing content have changed from an established market to an evolving market. This is primarily a function of which environmental force?
a. Competition Barriers to entry have come down and led to the entrée of a wide range of new content deliverers
b. Economic Increased segmentation among viewing options has resulted in smaller audiences and, hence, less money available for program production.
c. Technology-Streaming services have shifted viewing patterns, Internet availability has opened more delivery options, non-linear viewing has affected advertising participation
d. Social/cultural-Younger audiences (Millennials and Generation 2) spend considerably less time watching television programs