Marketing is defined as
A. any activity used to advertise and promote a product or service.
B. the process of targeting and selecting a group of consumers or organizational buyers in order to promote a product or service.
C. the process of creating, communicating, and delivering value to customers and managing those relationships in ways that benefit the organization and its employees, customers, investors and society as a whole.
D. the process of managing the supply chain to ensure that products are delivered where and when customers want them.
E. the set of activities needed to produce and deliver a product that produces the highest return on investment.