gfb’s decision to use "local" sourcing impacts which stakeholder group the most?
- employees
- community
- partners
- customers
- goverment
GFB has created a socially conscious culture throughout the company. Which of the following questions should its management consider at the planning stage of the marketing plan?
- How successful were we at achieving our conscious marketing objectives?
- How should we update our mission statement to reflect changes in our philosophies?
- How did we engage our emergency response plan to any conscious marketing crisis?
- Are there any potential new overseas markets for our products?
- Should we consider opening our own retail outlets in the United States?