as owner of a retail franchise food store, belinda purchases supplies based on specials advertised nationally throughout the franchise system. last monday, she was surprised to find customers asking for specials she hadn't been informed of in advance. the franchise company failed to live up to the value-driven activity of X sharing information across the organization.
balancing customers' benefits and costs.
evaluating strategic competitive partnerships.
building relationships with customers.
keeping prices below those charged by competitors.