Amidst the COVID-19 pandemic, a major retailer is reopening its stores and running a sales ad in the Sunday newspaper. To test its pulling power, them retailer will run another ad the same day advertising an online sale. The strategy of using a(n) will help the retailer learn how quickly peop are venturing back to brick-and-mortar stores
a.) combination rate
b.) ROP
c.) tearsheet
d.) split run
e.) full-position rate