Suppose that price is below the current average total cost (ATC) but above the current average variable cost (AVC) of producing a unit, and that the market price is expected to rise at least to ATC in the near future. In the short run, a firm that is a price taker would immediately shut down and get out of the industry. O continue to produce a quantity such that marginal revenue equals marginal cost. shut down temporarily, in hopes of restarting in the near future. O cut price and expand output in hopes of achieving economies of scale